Design Direction | Graphic Design Lead | Onsite Install Management | Ideation | Execution | Printer Management | Cross discipline collaboration
The Brief
Expand on the initial creative direction presented by Grow Marketing to ideate and execute visual language graphically across all in person touch points.
Concept Direction from Grow Marketing: Understory
Discover the complex and vital stories that nurture life that we can’t see. We unveil illuminated networks of data-rich culture: the space teeming with a diverse array of microorganisms, contributing their unique capabilities and properties for development. We showcase the unparalleled precision, efficiency and performance paving the way for a new era of sustainable products made possible by the understory and the Ginkgo platform.
Concepts
Round 1
Playing with the ugly beauty concept and exploring potential solutions
Round 2
Refining and narrowing down of direction, client decided on the Full Spectrum concept and integration of their code base visuals.
Execution
Round 1
Initial application of the approved Full Spectrum design direction
Round 2
Refinement of visual direction and application across over 100 pieces of collateral ranging in scale from 40'x20' to 3"x3". Design Call Out: Subtle gradients to add depth, grain applied to background and gradients for texture
Event Photos
Results after 5 months of work, 3 days of install across a multitude of specialized teams building out the rigging, technical infrastructure, floral installations, f&b, audience & speaker management, and graphics install.
Truly took a village to put this conference together. Client: Ginkgo Bioworks; Creative Agency: Grow Marketing; Superstar and Mastermind Production Orchestrator: Laurea de Ocampo; Technical Production: Trevor Gooch; Florals: Beach Plum Floral; Entrance Structure & Neon Sign: Co-Op Concepts; Printing & Graphics Install: Atlas Print Solutions