Creative Direction | Graphic Design Lead | Onsite Install Management | Ideation | Execution | Printer Management | Cross discipline collaboration
The Brief
Help the JPG team throw a celebration party at NFT WEEK NYC 2023 as appreciation for their community and generate buzz.
My Role
Responsible for the ideation and execution of the visual story across the entire in person event experience. Worked with JPG's in-house designer to pass off assets to use for their digital properties. AV executions were in partnership with the venue's team, I provided the digital assets and timeline for the narrative and they executed according to the run of show I mapped out with the DJ set times.
The Venue
Nebula NYC
Concepts
Round 1: The World of JPG
A visual world based on the 4 elements and allowing their 4 key
Round 2: Topia
A futurist city built harmoniously into a jungle ecosystem with towering trees, organic building structures, and bioluminescent plants. It’s an inviting place with a sophisticated vibe welcoming all to the JPG Store community. This esthetic captures an upscale, ethereal, futuristic jungle tree city vibe as our mantra for the visual experience of the event.
Execution
Event Photos
Results after 5 months of work, 3 days of install across a multitude of specialized teams building out the rigging, technical infrastructure, floral installations, f&b, audience & speaker management, and graphics install.
Client: JPG.Store; Client Relationship & Production Director: Maggee Dorsey Thomasch; Production Manager: Ashley Roseman; Florals: Starbright Floral Design; Printing & Graphics Install: Rosemont Press; Venue: Nebula NYC